Meet the New Generation Keeping R&B Alive
What’s next for Rnb?
For years, people have been saying, "R&B is dead." Every time a new generation of artists comes along, someone claims the genre has lost its soul. But if you really listen, you know that’s not true. R&B isn’t dead—it’s evolving, shifting, and being redefined by a new wave of artists who are putting their own spin on the sound while staying true to its roots.
From classic 90s-inspired slow jams to alternative, genre-blending experiments, today’s R&B artists are proving that soulful music is here to stay. Whether they’re bringing back the rich, emotive storytelling we grew up on or pushing the boundaries with fresh production and melodies, this new generation is making sure R&B remains a major force in music. So, who’s keeping the genre alive? Let’s dive in.
The Evolution of R&B: From the Past to the Present
R&B has always been about emotion, storytelling, and vocal ability. From the Motown era to the smooth grooves of the 90s, it has continuously evolved while keeping its core elements intact. If you think back to the golden days—think Mary J. Blige, Boyz II Men, Aaliyah, Usher, and Brandy—there was a focus on heartfelt lyrics, layered harmonies, and production that balanced live instrumentation with new-age sounds.
Then came the 2000s and early 2010s, where R&B started blending more with hip-hop. Artists like Chris Brown, Rihanna, and Trey Songz helped shape a new wave of mainstream R&B that was club-ready but still carried emotional weight. But as streaming took over and the music industry changed, R&B started to sound different. Some felt like the genre lost its identity. However, a new class of artists stepped up to keep it alive in their own way.
Who’s Keeping R&B Alive? Meet the New Stars
This new wave of R&B artists isn’t just copying the past—they're bringing something fresh to the table. Whether they’re emphasizing raw, emotional vocals or pushing the boundaries of what R&B can be, they’re making sure the genre continues to thrive.
The Vocal Powerhouses
These artists are bringing back that deep, soulful vocal delivery that made R&B so powerful in the first place.
Giveon – With his rich baritone and timeless storytelling, Giveon is giving us heartbreak anthems that feel both classic and fresh. Songs like Heartbreak Anniversary and For Tonight remind us why emotional depth is key in R&B.
Coco Jones – After years of grinding, Coco Jones is finally getting the recognition she deserves. Her hit ICU gives us pure 90s vibes, and her vocals? Flawless.
Lucky Daye – Blending old-school influences with modern production, Lucky Daye’s music feels nostalgic yet innovative. His debut album Painted brought a fresh take on the genre.
The Genre-Benders
R&B today isn’t just slow jams and heartbreak ballads—it’s fusing with alternative, hip-hop, electronic, and even house music to create new sounds.
SZA – She effortlessly blends R&B with alternative elements, proving that the genre can be soft, sultry, and edgy at the same time. Ctrl was a game-changer, and SOS continued that evolution.
Brent Faiyaz – Bringing back that toxic yet irresistible energy we saw in 90s R&B, Brent Faiyaz’s smooth, effortless delivery has made him a fan favorite.
Tems – With a mix of R&B and Afrobeat influences, Tems is creating music that feels global while keeping the soulful essence of R&B alive.
The Songwriters & Producers Behind the Sound
Behind every great R&B song is a producer or songwriter who knows how to create magic.
Hitmaka – Crafting hits for today’s biggest R&B stars while staying true to the genre’s roots.
London on da Track – Merging R&B with trap-infused production that still allows for vocal-driven songs.
Jazmine Sullivan (as a songwriter) – Not just an incredible artist herself, but her pen game is unmatched, helping keep storytelling at the forefront of R&B.
The Role of Social Media & Streaming in Today’s R&B
One major reason R&B is thriving again is the power of social media and streaming. Back in the day, you had to rely on radio and music video countdowns to discover new artists. Now, platforms like TikTok, Instagram, and YouTube are putting R&B back in the spotlight.
TikTok Resurgence – Viral trends have breathed new life into old R&B songs (Creep by TLC, Can We Talk by Tevin Campbell), while also helping new artists gain exposure.
Streaming Playlists – Playlists like “R&B Now” and “Are & Be” on Spotify and Apple Music are giving artists a direct way to reach audiences who love the genre.
Fan Engagement – Artists are closer to their fans than ever, sharing behind-the-scenes moments and unreleased snippets that build anticipation.
Is R&B Safe for the Future?
Some people still argue that R&B isn’t what it used to be, but evolution is necessary for any genre to survive. The real question is: are we supporting these new artists enough?
Music Industry Support – The industry needs to invest more in R&B artists, just like they do for pop and hip-hop.
Fans Matter – If we want R&B to thrive, we have to support it. That means streaming the albums, buying concert tickets, and keeping the conversations going.
Artists Keeping the Legacy Alive – The best part? Many of today’s R&B artists acknowledge their inspirations and pay homage to the greats before them.
Conclusion
R&B isn’t dead—it’s just evolving. This new generation is proving that soul, storytelling, and emotion are still at the heart of the genre. Whether you love the throwback vibes of Coco Jones or the alternative edge of SZA, there’s something for everyone in today’s R&B scene.
Brown, H. (2023, April 12). Coco Jones is finally getting her shine—and it’s long overdue. Billboard. https://www.billboard.com
Shaffer, C. (2022, December 9). SZA’s “SOS” is a confident, genre-bending follow-up that proves her staying power. Rolling Stone. https://www.rollingstone.com
Kornhaber, S. (2021, March 5). How Giveon is bringing soul back to heartbreak. The Atlantic. https://www.theatlantic.com
Moore, S. (2023, August 18). Lucky Daye is crafting his own lane in R&B. Complex. https://www.complex.com
Okon, W. (2023, February 14). How TikTok helped resurrect classic R&B hits. Pitchfork. https://www.pitchfork.com
Smith, M. (2022, June 23). Tems is changing how R&B sounds—and where it comes from. The Guardian. https://www.theguardian.com